By Li Jiayu
“Hello, guys. Do you have Weibo and WeChat?” said Iain Douglas-Hamilton, founder and CEO of Save The Elephants the first time he met us. It really surprised me to meet a foreigner so familiar with Chinese social media.
However, after communicating with the staff and many similar conservation groups, I have gradually discovered that, despite the strong interest, these organizations knew little about using Weibo and WeChat (the most popular Chinese social media platforms) effectively. “I don’t understand what our translated Weibo account name means,” Resson, the project officer of Save The Elephants, explained when I pointed out that Save The Elephant’s account name was too long and confusing for Chinese people to understand.
